For heads of brand & design

Your team sets the standard. The system handles production.

Designers define the brand and judge the work. Claude produces the variants, resizes and first drafts on system, so your people spend their hours on the decisions only they can make.

Brand OS makes your team's standards , so it can take the repetitive production off them while they keep the final say on what good looks like.

What changes.

The work stays yours. The repetitive part of making it moves to the system.

Today

Before Brand OS

  • Hand-checking decks and social for drift
  • Rebuilding the same layouts for every campaign
  • Guidelines that live in a PDF nobody opens
  • Designers stuck on resizes instead of ideas
With a

With Brand OS

  • The brand enforced at the point of creation
  • Templates the whole team generates from
  • One source of truth in Figma, read live by Claude
  • Designer hours back for the work only people can do

How it works for you.

Three steps, and the last one always belongs to a person.

01Ótimo and your team

Systematise

Your identity becomes , and rules the AI has to follow.

02Claude

Generate

Decks, social and documents are drafted on system in minutes.

03Your designers

Direct

Your designers critique in plain language and keep the final say.

Show your team what the system can carry.

A short call with a live look at , and a draft generated from them.

Your questions, answered.

Does this replace my design team?
It replaces the production work. Your designers set the system, judge the output and polish the hero pieces, and they sign off anything that makes a regulated claim.
How do we keep control of the look?
Through the system itself. Your designers own the , and rules in Figma, and Claude can only generate from what's there. Change the source and every new draft follows, and nothing ships until someone on your team has approved it.
What don't you automate?
The thinking. Brand strategy and positioning, logo and identity creation, naming, and the big creative calls stay with people, because they need taste, judgement and a point of view a machine doesn't have. What we automate is the repetitive production downstream of those decisions: the decks, social, email and everyday assets that simply need to be on-brand and out the door. The system is only ever as good as the brand and the thinking behind it, and that part is human.

Plenty more on ownership, data and pricing.

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